A 30 second TV spot during super bowl costs 2.6 million
dollars. Most people will fast forward the commercials with their Tivo,
empty the fridge or use the bathroom during this spot.
On YouTube each
viewer you get actually did request to see the clip by clicking on it. It
is therefore guaranteed that he will see at least the beginning of it, which
is when his interest needs to be captured. Plus you have an extremely accurate
method of measuring viewers and demographics.
YouTube productions must be as entertaining and charming as possible to
attract an audience. We believe that we can package any product, idea or
PR very unobtrusively into a YouTube spot. You just need the right psychology.
Here are some examples of succesful viral
campaigns for inspiration.
The chances that a single clip will get picked up are slim, that is why
we usually create a series around the product. Yet the production costs are just a fraction of classic advertising and your spot will not just air a handful times. It will stay online for the lifetime of the platforms we upload it to.
Our experience in Search Engine
Optimization helps in achieving a good ranking for your video.
We created the series “Don’t
Stop Your Mind” to promote the book by James J. Traitz. The initial
2000 viewers already lifted the book from Amazon Sales Rank 1,500,000 to
100,000 in December 2006. We projected that this series would reach 50,000
viewers, it already surpassed 200,000! James J. Traitz has appeared in the
documentary "The
Matrix Of Illusion" next to David Lynch, Wayne Dyer, Deepak Chopra,
David Wilcock, David Icke, Michael Talbot, Gregg Braden, Robert Anton Wilson,
Neil Kramer, Grant Morrison, and Bill Hicks. We also created an audiobook
which has been released on iTunes and Amazon in June 2008.
YouTube clicks can be extremely powerful!
To obtain the best international coverage, all productions can be uploaded
on several essential video platforms including MySpaceTV,
Google Video,
Revver,
Sevenload.de
(Germany), MyVideo.de
(Germany), Dailymotion.com
(France), Metacafe.com
(Israel), Livevideo.com.
