"Call viral video a recession buster. A survey of 40 major ad agencies and media buyers by Feed Company found that 70% of marketers expect to increase their viral video ad budgets in the coming year. Yet ad agencies are seeking improvements on how viral video campaigns are tracked and executed: 95% of respondents seek greater accountability from vendors responsible for tracking campaign effectiveness, and more than half say there is a need for better execution of strategies." (Source Cynopsis Digital 10/14/2008)
We have a long track record of film
and TV productions, have been using YouTube for viral marketing since
2006. Our YouTube productions already surpassed 1 million viewers.
What is the forumla to create succesful viral clips?
- must have viral charm
- viewer must be captured within 10 seconds
- must be short and to the point
- should be a series
- good SEO
YouTube productions must be as entertaining and charming as possible to
attract an audience. We believe that we can package any product, idea or
PR very unobtrusively into a YouTube spot. You just need the right psychology to create a clip which will go viral.
Here are some examples of succesful viral
campaigns for inspiration.
The chances that a single clip will get picked up are slim, that is why
we usually create a series around the product. Yet the production costs of the whole series are just a fraction of classic advertising. Unlike TV or print advertising your message will not disappear next week. It will stay online forever, or at least for the lifetime of YouTube.
Our experience in Search Engine
Optimization helps in achieving a good ranking for your video. Plus the YouTube insight gives you an extremely
accurate method of measuring viewers and demographics.
We created the series “Don’t
Stop Your Mind” to promote the esoteric mastermind James J. Traitz. His series already had over 250,000 viewers. James J. Traitz appeared in the
documentary "The
Matrix Of Illusion" next to David Lynch, Wayne Dyer, Deepak Chopra,
David Wilcock, David Icke, Michael Talbot, Gregg Braden, Robert Anton Wilson,
Neil Kramer, Grant Morrison, and Bill Hicks. We also created an audiobook
which has been released on iTunes and Amazon in June 2008 and are working on chill out remixes of his works which will be released in December 2008.
YouTube clicks can be extremely powerful!
To obtain the best international coverage, all productions can be uploaded
on several essential video platforms including MySpaceTV,
Google Video,
Revver,
Sevenload.de
(Germany), MyVideo.de
(Germany), Dailymotion.com
(France),
Vimeo,
Metacafe.com
(Israel), Livevideo.com.
On International platforms text and keywords should be in the local language.
